As a volunteer for BronyCon — a 501c3 charitable fan event held in Baltimore — I redesigned much of the convention’s brand identity assets and established a comprehensive brand identity for the entire organization.
Since then I’ve taken on the lead role for the convention’s Design department, directing our staff of artists and guiding the overall look & feel of the event — a rewarding role that has brought joy to upwards of ten-thousand convention attendees at a time!
Cleaning and refining BronyCon’s existing visual identity was my first priority, and I began with revisions to the event’s logos — ensuring that the wordmark made good geometric sense and that it aligned cleanly on a pixel grid at small sizes.
This year saw the adoption of a theme — in this case a general “celestial” theme — depicted through an annual seal to accompany the wordmark.
This year used a Victorian theme inspired by War of the Worlds. It was reflected through artwork, ephemera, and merchandise.
With BronyCon completing it’s 5th year, a rich theme of world travel and homecoming celebration was developed to mark the occasion.
BronyCon’s diverse set of attendees enjoy multiple fandoms and franchises. For 2017’s theme, we chose to visit these worlds as parallel universes.
To ensure that the event’s visual identity was consistently applied across the 10+ internal departments, I compiled a thorough brand guide document with instructions on how to use logos, reproduce colors, and choose typefaces.