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F53 Apps & Figure53.com

F53 Apps & Figure53.com

Figure 53

  • Branding
  • Illustration
  • Frontend
  • Art Direction
  • UX & UI

With the launch of a new version of the company’s flagship product came a whole suite of design challenges: mobile & desktop app UX, a brand refresh, icon design, and a complete website & documentation redesign done from the ground up with Node.js.

Background

What began as a project to modernize and update the company’s app documentation developed into a broader re-evaluation of the design and construction of its entire web presence.

Previously everything was spread out over a variety of technologies, and so the decision was made to consolidate everything under a single static page generator, which was built in-house using modern technologies, based on Node.js.

To go with it, I also standardized and refined the company’s brand identity, seeking to apply the updated look & feel of the company’s applications to the website, and to codify it for future use.

figure53.com
figure53.com