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BronyCon

BronyCon

Lunar Solis Corp.

  • Branding
  • Illustration
  • Art Direction

In 2013, BronyCon made the move to Baltimore and instantly became a fixture of the city’s summertime convention scene. “Bronies” were a part of the zeitgeist, and although I hadn’t given ponies much thought since the 90s—how could I resist?

Background

As a volunteer for BronyCon — a 501c3 charitable fan event held in Baltimore — I redesigned much of the convention’s brand identity assets and established a comprehensive brand identity for the entire organization.

Since then I’ve taken on the lead role for the convention’s Design department, directing a staff of artists and guiding the overall look & feel of the event — a rewarding role that has helped bring some joy to as many as ten-thousand convention attendees at a time!

Logo Refinements

Cleaning and refining BronyCon’s existing visual identity was my first priority, and I began with revisions to the event’s logos — ensuring that the wordmark made good geometric sense and that it aligned cleanly on a pixel grid at small sizes.

Celestia & Luna

2014 — This year saw the adoption of a theme — in this case a general “celestial” theme — depicted through an annual seal to accompany the wordmark.

A Clash of the Cosmos

2015 — This year used a Victorian theme inspired by War of the Worlds. It was reflected through artwork, ephemera, and merchandise.

Anniversary Adventure

2016 — With BronyCon completing it’s 5th year, a rich theme of world travel and homecoming celebration was developed to mark the occasion.

The Parallels

2017 — BronyCon’s diverse set of attendees enjoy multiple fandoms and franchises. For 2017’s theme, we chose to visit these worlds as parallel universes.

Brand Guide

To ensure that the event’s visual identity was consistently applied across the 10+ internal departments, I compiled a thorough brand guide document with instructions on how to use logos, reproduce colors, and choose typefaces.